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The YouTube Ads Leaderboard

The YouTube ads gaining the most real views this week, across every brand we track. View counts measured daily, not estimated.

Week of October 19, 2026 · Not YouTube's official list

This week's movers

Fastest-scaling direct-response ads

Advertisers buying customers rather than reach. Ranked by views gained over the trailing week.

1
Procter & Gamble YouTube ad thumbnail
Procter & Gamble
Health
Proven winner
+236.2M viewsthis week (2.9M/day)
Active298 days live813.5M total views2 placements
2
Grammarly YouTube ad thumbnail
Grammarly
SaaS
Proven winner
+6.1M viewsthis week (871K/day)
Active124 days live72.0M total views69 placements
3
HelloFresh YouTube ad thumbnail
HelloFresh
Food
Proven winner
+4.3M viewsthis week (111K/day)
Active53 days live10.0M total views3 placements
4
Coursera YouTube ad thumbnail
Coursera
Education
Proven winner
+4.3M viewsthis week (616K/day)
Active133 days live61.1M total views6 placements
5
Peloton YouTube ad thumbnail
Peloton
Health
+4.3M viewsthis week (612K/day)
Active25 days live14.4M total views4 placements
6
Audible YouTube ad thumbnail
Audible
Education
Proven winner
+3.9M viewsthis week (554K/day)
Active25 days live64.4M total views
7
monday.com YouTube ad thumbnail
monday.com
SaaS
Proven winner
+3.9M viewsthis week (551K/day)
Active286 days live86.9M total views63 placements
8
Dr. Squatch YouTube ad thumbnail
Dr. Squatch
DTC
Proven winner
+3.8M viewsthis week (545K/day)
Active43 days live22.7M total views14 placements
9
Shopify YouTube ad thumbnail
Shopify
SaaS
Proven winner
+3.4M viewsthis week (486K/day)
Active121 days live72.2M total views27 placements
10
Intuit Credit Karma YouTube ad thumbnail
Intuit Credit Karma
Finance
+2.7M viewsthis week (383K/day)
Active27 days live35.4M total views2 placements
Still climbing

Growing after the spend stopped

These ads' tracked instances have ended, yet the videos keep gaining views.

Why this happens: awareness ads usually run on public videos, so YouTube keeps feeding them organic and suggested traffic after the flight ends. Direct-response ads are usually unlisted and flatline the day the campaign stops. Some of these may also still be running under a sibling advertiser entity we track separately.

1
Procter & Gamble YouTube ad thumbnail
Procter & Gamble
Health
Proven winner
+45.3M viewsthis week (6.5M/day)
Stopped363 days live810.8M total views3 placements
2
Zendios YouTube ad thumbnail
Zendios
+31.7M viewsthis week (4.5M/day)
Stopped11 days live339.1M total views
The big board

Top movers across every category

All advertisers we track, ranked by views gained this week.

1
Procter & Gamble
Health
+236.2M2.9M/day
2
Airbnb+36.8M645K/day
3
Microsoft+19.9M2.8M/day
4
Gaming Rush Studio+17.4M316K/day
5
Spotify USA+13.8M203K/day
6
Duolingo+13.2M1.9M/day
7
Wispr AI
Tech
+9.7M1.4M/day
8
Base44+9.5M1.4M/day
9
Verge Records International+9.1M1.3M/day
10
Life.Church Operations+8.1M1.2M/day
Ones to watch

Newcomers scaling fast

Ads first seen within the last three weeks that are already pulling meaningful daily views.

1
Verge Records International YouTube ad thumbnail
Verge Records International
+9.1M viewsthis week (1.3M/day)
Active12 days live14.3M total views
2
Hotels.com, L.P. YouTube ad thumbnail
Hotels.com, L.P.
+6.1M viewsthis week (870K/day)
Active13 days live64.3M total views
3
Procter & Gamble YouTube ad thumbnail
Procter & Gamble
Health
Proven winner
+3.9M viewsthis week (561K/day)
Active16 days live256.9M total views
4
Yanka Industries YouTube ad thumbnail
Yanka Industries
+3.8M viewsthis week (545K/day)
Active10 days live4.1M total views

How this differs from YouTube's Ads Leaderboard

YouTube's Ads Leaderboard

A curated top 10

Best known for its yearly Cannes edition

Ranked on paid and organic views and watch time

This leaderboard

Every ad we track, across every brand

Refreshed every week

Ranked on real views gained this week

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